The launch playbook
Put 14 days into a proper launch.
Your card only works if people know about it. Regz gives you everything you need to launch. The launch itself is yours.
- Card live
- The day you're set up
- Launch day
- You pick it
- The push
- 14 days
- Aim for
- 100 members
Your dashboard counts down to launch day, then tracks the 14 days.
Two dates
Go live now. Launch when you're ready.
Members only join when they hear about your card. The launch is when you make sure they do.
Go live
As soon as Stripe is connected and your card is set, members can join. Put the QR on the bar and you’re open.
Launch day
Pick a day for when your printed materials arrive, ideally a busy night. That’s when the 14-day push starts.
Your part
Your card only works if people know about it. Regz gives you everything you need to launch. The launch itself is yours.
- Posters and table talkers upOn the bar, on every table and in the loos. Free to print, or order them printed.
- Staff mention it at the bar“Have you got our Regz card?” at every order, especially in the first two weeks.
- Post it on your socialsOn launch day, then again through the 14 days.
- A launch day pushPick a busy night, hand a launch card to every customer and keep going for 14 days.
The 14-day push
Aim for 100 members.
That's where your first members come from. The first two weeks matter most, so we guide you through them day by day. It's a target, not a promise: it depends on the launch you put in.
- Day 1
Launch day
Posters up, a table talker on every table, and a launch card in every customer's hand. Your staff mention it at every order.
- Day 3
First check-in
An email with your members so far, against the 100 target: ahead, on track or below, with what to do next.
- Day 7
Halfway
Another check-in, and ideas for the second week: a quiz night, the regulars' group chat, your socials.
- Day 11
Last push
Three days left. A reminder to ask everyone who hasn't joined yet.
- Day 14
Results
Your launch in numbers. Then three months of momentum reminders to keep it growing.
Free print-ready files. Printed packs if you want them.
Every pub gets print-ready files with its own name and QR code, free. Or order printed packs through Regz and we'll send them to the pub.
After launch
Keep it growing.
After launch, keep the posters up and let your members spread the word.
- Three months of momentum. Reminders with a simple job for each week.
- A sticker on the door. Passers-by see your pub has its own Regz card.
- Staff keep asking. “Have you got our Regz card?” at every order.
Pick your launch day.
You choose it when you sign up. We give you everything else you need.